Is Your MLM Home-Based Business Driving You Insane? |

The Subreption of A Chess-Player Gone Mad, 1 1/2

Creative Commons License photo credit: DerrickT

Does this describe your MLM Home-Based Business? “Insanity: Doing something over and over again and expecting a different result”, Albert Einstein. Are you doing the same thing you did in 2009? Did that bring you success? If not, it is time to do things differently. I have found that most online MLM Home-based Marketers sit in their home office working the Internet. We need to breakout of that rut. Time to get out of the office.

The power of the Internet can’t be denied but MLM marketing is about relationships and we can’t forget the relationships in our own backyard. I’m not saying that you go back to harassing your family and friends, but there are network-marketing groups where you can join and meet people. You could join the local Chamber of Commerce or service groups like Rotary & Lions Club. This will instantly get you in a group of 20 to 150 people or more. You can join Business Network International (BNI) a referral group though you will only be allowed to talk about your product at the weekly meetings not your business opportunity. This is the “Belly to Belly” or direct approach.

Another offline marketing strategy is a Drop-card. This is a passive, indirect method of marketing. There are several companies if you search Google for “Drop-cards”. A drop-card is a printed card that looks like a $100 bill on the outside. On the inside is your tagline and you website. Why these cards work so well is that they travel. You drop this card at bookstore someone picks it up thinking it is a $100 bill. They look inside and see your tagline and a website. They do one of two things – go home and check it out or drop it back where they found it leaving it for the next person. Places to drop your cards are: bookstores, gas stations, in newspaper racks and anywhere there are people. This is a shotgun approach and will take time.

Do you have a sign on your car? If you are the average American, you spend quite a bit of time in your car. You have a moving platform for your message and a captive audience to read it. You can’t help but read a sign on the car in front of you when you are at a red light or in traffic. Of course, you will have to be on your best behavior. Flipping the bird to your potential prospect would not help you close the deal.

Other offline strategies: newspaper ads, fliers on cars (put there by others), door hangers, “bandit signs” (these are the signs along the side of the road offering everything for weight loss to loan modifications), or bus stop signage. Think creatively about your offline marketing. There are two great advantages to using offline marketing strategies: 1) less competition on your home turf; 2) you can meet your prospects to reinforce the relationship. Less competition because these methods get you out of your comfort zone and most people will not do them.

It is time to step out of your comfort zone for your MLM Home-Based Business. You must do something different to succeed. If it were easy then 97% would not fail. Be the 3% by doing what the other 97% won’t do.

Is your MLM Home-Based Business driving you insane? You market like crazy and no results. I can help you put together a marketing plan and that will attract leads and grow your MLM business? Learn a simple step-by-step marketing system that will increase your traffic & leads and grow your business using article marketing and other marketing strategies. Visit Mike Smith’s MLM Training Secrets to learn more.

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