Part 3 of 3
On the same line, but on the right hand side of the page, and in all capital letters, write the words, FOR FURTHER INFORMATION: Underline this, and immediately below, but not in all capital
letters, type your name – your phone number – and your address…
Skip a couple of spaces, then in all capital letters – centered between the margins – type a story headline, and underline it… Skip a couple of spaces, and from the left hand margin, all in
capital letters, type the words, FOR IMMEDIATE RELEASE: From there on, it’s the news or publicity story itself.
You can write the headline before the story, and then a story to fit the headline – or the story before the headline, and then a headline to fit the story – either way, it’s basically the same as writing a space ad or a sales letter… You attract attention and interest with the headline and fill in the details with your story.
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