Tracking your marketing campaign is absolutely critical for the success of your business. Establish a marketing budget is step one. Once you spend the money you need to track the money spent and the result. That way you know which campaign is working and which is not. There are certain parameters you want to keep track of. They are Impressions, unique visits, lead conversion, and sales conversion.
- The first thing you want to look at and measure is impression of your site & unique visitors to site. Impressions is the number of times your website is shown to someone surfing the Internet. They have done nothing else other than clicked on a link somewhere in a marketing campaign and arrived at your site. It could have been in an email, a website or an article. Unique Visitors is the measure of first time visitors to your site. While the impressions measures everybody who comes to your site the unique visitors is how many were arriving for the first time. You will be able to determine how many people came back to hear or read your message. This is traffic and you want as much of this as you can get.
- Your second step of your marketing campaign is on your capture page. You want those surfers to actual give you their name and email. This is called a Lead Conversion. This is how you build your list. This is where you will find your first benchmark that we use: Cost Per Lead. The cost per lead measures how much money you spent to get the lead to give you their name and email address. The goal is to pay no more than $5.00 per lead. So as you spend money on marketing you want to measure this ratio. If it rises above the $5.00 benchmark then you need to adjust your marketing campaign. It could be the medium or the message. That is the hard part about marketing you need to test, test and test some more. You make small adjustments and measure the results.
- Now that you have leads on your list you want send information (newsletter & sales offers) to them. You want to be in contact with them so you can develop a relationship. Over time, some on the list will buy your products and services. They obviously were looking for something when they OptIn on your capture page. As you make sales you will measure the cost of sale. How much marketing dollars it took to get a sale, but a more important factor number of leads to a sale. How many people needed to OptIn before someone signed up. This will tell you the success of your relationship campaign. It also gives you something to shot at. Knowing that you need 100 leads to make a sale will tell you how much traffic you need to run through your website because you also know much money you need to spend to get a lead. You can go back and establish goals and a marketing budget to reach that goal. i.e. You want to make 4 sales this month. Your leads are costing you $3.50 per lead (budget estimate) and it takes 20 leads per sale; to get 4 sales will take 80 leads, which will cost $280 in marketing money.
Your network marketing company should track all this information if you are using their duplicable websites. That makes part of the job easier. You just need to track the money spent on marketing. If they do not you can track visitors with Google Analytics and your leads by manual counting number of people whom OptIn to your list. Either way you must track this information so you can evaluate your results and take appropriate action.
Related posts:
- From Professional To Network Marketer; Day 5: Contact And Converting Your Leads
- How To Increase Your Network Marketing Leads Now For Any Marketing Budget
- Learn to Track Your Marketing Campaign for Better Traffic and Lead Generation
- How To Earn More Money Tomorrow With The Leads You Have Now
- Building Success in Your MLM Business By Building Your List
