Creative Commons License photo credit: untipografico
When I first started writing articles, I though Anchor Text was a shipping term. OK maybe not, but today I know better. The html code, shown below, will translate into a hyperlink that will be anchor text. It is an URL link that is hidden in relevant keywords. The same keywords that should be in your title, description and body of your article.
<a target=”_blank” href=”http://www.mlmtrainingmarket.com/articles/what-is-anchor-text-and-how-to-use-it-in-article-marketing-7103/?article”>Anchor Text</a>
That is the key, no pun intended, to SEO for the text. It allows you to use a keyword as a description of the link that is connected to it. At first it may look difficult to figure out but lets take it apart so you can understand it. It is worth the time because you want to use it in your articles or resource boxes on article directories.
<a is the html code that lets the computer know that a anchor string is to follow. You will find </a> that ends the string. You tell the computer the starting and stopping point of the text.
target=”_blank” is code that tells the computer that when someone click on this link it will open in a new window. This is very important when you have your links. You do not want the person to close your article, blog, or website if they do not like the page that the link opened.
href=”http://www.mlmtrainingmarket.com/articles/what-is-anchor-text-and-how-to-use-it-in-article-marketing-7103/?article” This line of code is the actual link that the will open when the anchor text is clicked. This is just like any URL that you type. Always check your links. Nothing is more frustrating than clicking on a broken link.
Anchor Text this is the keyword that the URL will link to. This should be the same keyword that is used in the title, the description, and the body of the article. If you upload to article directories some have limits on the number of words in your anchor text so learn their publishing guidelines.
When all combined it looks like this: Anchor Text. So anchor text is fancy words for a regular URL link. I know enough about it to use it, but I keep a text file for each of my articles and I will just cut and paste my URL to my article in the Anchor Text html code for each author’s resource box in an article. The only thing I change is the keywords text and the URL link in the html string. I alter the code in my text file and then cut and paste it into my resource box in my article site.
Anchor Text is a simple html code that you should use in all your articles. Are you using article marketing? Use this low cost approach to grow your business. Learn a simple step-by-step marketing system that will increase your traffic & leads and grow your business using article marketing and other marketing strategies. Visit Mike Smith’s MLM Training Secrets to learn more.
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{ 2 comments… read them below or add one }
do I just write this code in the body of the article? Won’t it show up the way it does in your article above? What do I do with this code once it is written? Where do I put it? What do I do with it?
Hi Marcia,
You are using Anchor Text to provide a easy link for your reader to find your site or another link for more information. You can use it anywhere in an article. Once you have written the html code place in your article. It is a great way to have a link, especially a long url, that is tied to a keyword.
I hope this was helpful. let me know if you have any other questions.