Creative Commons License photo credit: Mike Licht, NotionsCapital.com
Article directories are the lifeblood of article marketing. Without them, you would have far fewer places to spread your articles around the internet. Article directories are useful for several reasons but the most important one is that they exist solely for the purpose of accepting article submissions. Therefore, as long as you play by their rules, you will have no problem getting your articles accepted.
One reason you want to use article directories is because Google loves them, at least the major ones like Ezine Articles, Go Articles, and Articles Base. This is to your advantage because it helps your articles get ranked higher in the search engine results. In fact, it is probably easier for your article to get on the first page of Google when you submit it to Ezine Articles than it is when the article is on your own site.
Article directories are also useful for providing backlinks to your website which gives your site a boost in Google. You can submit your site to numerous directories and many of these will not rank very high in Google, especially if you use the same article for each directory, but you will amass several backlinks.
There are many programs available that will mass submit your articles to many directories so you do not have to go through the tedious process of submitting them one by one. However, it is probably a good idea to treat the article directories that Google likes with kid gloves. Not only will they provide backlinks, they will also send you traffic because they are high traffic sites or because they make it easier for your article to rank well.
You can read this article, Using Article Directories, or other articles on article marketing at Article Marketing and Tips
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