Creative Commons License photo credit: Thomas Rockstar
On September 30, 2009 I committed to an article marketing strategy. Create a new article everyday for 100 days to see if I could increase traffic to my website (www.MLM-ExplodeYourLeads.com) and leads into to my business. This article is a review of the marketing strategy after 30 articles have been posted to evaluate the results and the strategy. Lets look at the steps done to reach this point.
What are the steps in using Article Marketing as a Market Strategy? An article (original content) was created everyday for the last 27 days and posted on the MLMLeadSystemPro (MLSP) website. A video was made of each article announcing it to world and posted on YouTube (Channel IAmOneAverageJoe). The video was also posted using TrafficGeyser video upload service. Multiple versions of the article were created using Article Submitter and upload to over 200 different article directories. The article was also used a blog post on my blog (OneAverageJoe.com). Total time committed to this low cost marketing strategy is 3 hours per day. That is a considerable amount of time but what have been the results?
The results: 3 articles were posted on my MLSP website on September 5 and by September 30 they were viewed by 14 different 14 people. More importantly no leads were generated from the marketing strategy. As of October 24, 2316 different people had viewed my articles on the website. That is an increase in traffic to the website of over 16,000%. A total of 7 leads have been generated. My YouTube channel has seen 550 views of the various videos that have been uploaded. Google search results have not been as good. No articles or videos have been shown on Google’s 1st page of its search results. What can we draw from all these results?
We draw the following conclusions: article marketing is a slow process that takes a commitment to perform all the steps in the marketing strategy. You can increase your site traffic with this low cost method. We have shown that with the number of unique visits to my MLSP website. The video uploaded adds another way to help traffic. I would like to see more traffic from the videos. The YouTube channel only gets a few views per day right now. The Google search results need to be better and that will require additional training on keywords and subject matter. The topics covered and keywords associated may have been too broad and competitive. Using more specific keywords (long tail keywords) to narrow the focus will result in better search results.
Has article marketing been worth the time required as a marketing strategy? Yes! The goal is more traffic and more leads. More traffic is visiting my site that I paid less than $50 per month (monthly fee for the video upload service). The lead generation could be better (currently $7.25/lead) but this strategy is one of momentum. The number of unique visits to the site is more today than two weeks ago. That is simply because of the number of articles. In another 30 days there will be 50+ articles on the site with keywords that will generate more traffic because more people will search for those keywords. The commitment was for 100 days and I will stick with it to see how the final numbers work out. See you in 30 days.
Michael’s client have read his article Case Study: Article Marketing As A Marketing Strategy and have increased their focus and success in their business. If you want to learn how to prosper in Network Marketing click on this link right now: Michael Smith’s Millionaire’s Game Plan
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