Creative Commons License photo credit: Jacob Bøtter
If you have decided to try your hand at article marketing there are a few things you should know. It isn’t as simple as throwing several articles together and mass submitting them to a bunch of article directories. To get the best results, you need to focus on quality rather than quantity.
While your article doesn’t have to be worthy of a Pulitzer Prize, it should still conform to accepted standards of grammar and punctuation. The higher the quality, the more you will be perceived as a credible source. Writing with authority can help sway people into clicking on your resource box link.
But before you even begin, you must learn how to do proper keyword research so you write an article that has a chance at getting a decent listing in Google. If you pick a keyword that is too competitive, you won’t be able to rank high enough to get traffic. If it is not competitive at all, then there probably won’t be enough traffic to make it worth your time.
While you want to use the right keywords, you do not want to over use them. Aim to use your keyword about once every 100 words, or a 1% density. Put your keyword in the title, first paragraph, and last paragraph. Use it elsewhere in your article where it sounds natural. Don’t force keywords or keyword spam your article as it will make you appear less credible. Plus article directories and Google will frown upon it.
For article marketing purposes, your article should be from 300 to 700 words. Articles that are too short might get rejected by article directories and articles that are too long tend to bore readers. It is always best to make your article as informative as possible rather than just pad for keywords. Don’t worry about giving away too much information in your articles, as imparting useful information will help bond you with the reader and entice them to visit your site.
When it comes to article marketing, one of the most important aspects is the resource box at the end of your article. This is where you need to put in a lot of trial and error to find text that converts the best for you. An important tip is to make your resource box sound like a continuation of your article and answers the question posed by your title or keyword, rather than including biographical information about yourself.
You can read this article, How to Write an Article, or other articles on article marketing at Article Marketing Info and Tips
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