
You know what video marketing even if you don’t know about it. Video marketing is a fancy word for commercials. But nothing you showy or upfront as a commercial you would see on TV. Good video marketing is in the content, good content that is wrapped around your message and that is how you use video marketing in your network marketing business.
- What exact is video marketing as we are talking about today? Think of it like article marketing for the video screen. But the power it commands over the written word is amazing and addicting. Do not get me wrong, article marketing is still a viable marketing avenue but there is nothing like video marketing if you want to drive traffic to your site.
- How do you do it? Just point and shot. Take any and I mean any camera; point it at your topic and shot. The topic could be you talking about your network marketing opportunity or some training ideas you want to share. Anything you can think of. Do not worry about being perfect or the quality of the video. In fact go watch some videos on YouTube and you will see that anything can attract an audience.
- You need any audience. How do you find it? You need to make a connection with your audience. What would they be interested in? We are looking for entertainment or knowledge. So make your videos entertaining or educational. Why would your audience want to watch your video? These are not easy questions to answer and they will take a lot of trail and error. But it is only your time and computer memory so make lots of videos.
- Where do you publish it? Now that you have made you video where do you post it? Now that YouTube has over 1 billion views a day, it is the obvious choice. But that isn’t the only place to upload your video. There is Viddler.com and Metacafe.com to name just two. You can use upload services like TrafficGeyser to post your video on over 40 video sharing sites.
- As good as your video is you want to drive your audience to your site. You can do that with a link in your description. Put the URL in the first spot in the video description and it will become a selectable link for your audience. Your can also display a URL in the video that your audience will see during the viewing.
- Your audience is going to find your video just like it finds your ads with good keywords. All the online strategies you learned to date will be used with this form of marketing. The goal again is to make good content around your money keywords and use them in your description and video title.
- You can really power your traffic and give it staying power by combining videos with your article marketing. You deliver content that some can study offline in the article and you can spend two to three minutes explaining what benefit your audience will get from the article.
Video marketing is good content wrap around your message. Do not worry about the quality of your video. The poorer of the quality the more believable it will be to your audience. Besides you will improve of time and quantity. You research your subject and keywords like you do any thing on the Internet so your audience can find you. Upload to as many sites as you can use a service if possible. You do all this to drive traffic to your website and ultimately your offer.
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