- Creative Commons License photo credit: HikingArtist.com
In this MLM Training Tip we will look at simple steps you can use to optimize your “On-Page” results for your MLM Home-Based Business without becoming a computer geek. Steps that take planning but will improve your search rankings. But your ranking will only be as good as your keywords. You must find what your target market is using to search for you but we will leave that for another time.
Steps to optimize a page or On-Page Optimization for a particular keyword includes many opportunities. Some you do once and others you do for as many pages and posts you have. Lets look at the opportunities for keyword placement: Page Title, Meta Description, H1 Headline, of course in the Body of the text, Filename of any photos on the page, the photo itself represents the keyword, and lastly the page URL. These are all very simple items to control by anyone from beginner to seasoned professional. We will look at these parts of your webpage; for this example we will assume you are using a Wordpress blog.
The page title is what appears at the top of the browser window. It consists of the title of the page (your blog post tile) and the name of the blog (Post Title | Blog Title). See the General Setting of on your Wordpress blog. Titling your blog with a keyword is critical. Your title for the blog is set once but test different titles to see what ranks best. The title of the post is another aspect that is set each time you write a blog post. 
The Meta Description is the short description that appears in the search results. The keyword is bold in the search to highlight the keyword the person was searching for. This highlight can help in click-through rate, which is what we are after. There are plug-ins that you will allow you to write your own Meta Description each time your do a blog post.
The H1 Headline is the Title of the body of the content. If you have a blog it is the title of the blog. In our example it would be “How “Keyword or phrase” Can Help Your MLM Home-Based Business”
Using the keyword in the body of content is very important. The keyword density should be kept to 3 to 6 times, depending on the length of the content, or you can actually hurt your search ranking. The content should flow naturally with the keywords.
If you have any photos on the page, name the Jpeg filename with keywords. This will mean creating your own photos or selecting only photos with your keyword. The photo itself should be a picture of your keyword or phrase. This is an opportunity to let loose your creative side.
You have a surprising amount of control over your URL. Lets look at this example: “www.Domain-name.com/keyword-category/keyword-blog-post-title” First we start with the domain. Pick a domain name that includes a keyword is best if possible. Make the Categories used in your blog as keywords. Because these categories are used in the URL and can help define the post for the search engines. The title of the blog post should begin with a Keyword or phrase or at least in the first 3-4 words.
Following this MLM Training Tip: using keywords in your page title, meta description, your content, photo filenames and your URL, can improve your ranking in the search results. Your MLM Home-Based Business can benefit from these techniques and improve its search ranking. Best of all it just takes a little bit of planning without transforming into a computer geek.
Today’s MLM Training Tip focuses on SEO, but that is but one part of your marketing plan. I can help you put together that plan that will attract leads and grow your MLM business. Visit Mike’s MLM Training Secrets to learn more.
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