photo credit: Spencer E Holtaway
Social Media is on everyones mind! If I want to turn everyone’s head in a room, I just have to mention Social Media. Every business owner knows it and knows they need it but don’t know how to use it.
That is where Central Valley Social Media Consulting came about. I would be asked by business owners to tell them about social media and how business can use it, but after my 20 minute talk to them about it and how they need to be using it. I hear them tell me I don’t have time to do all that work.
Before I would agree with them that it does take a lot of time, but I did not have anything to offer them to help. Now I do. I created my company to help local businesses expand their business presence on the web using Social Media. My company creates video, tweets, Facebook pages and more to put my client’s message in front of potential customers where they are spending their time.
Are you looking to establish a presence on the internet to attract local customers? Then lets talk!
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If you are like me, you know how to run a campaign offline to attract people to your business, but how do you transfer that to online marketing? Which online marketing techniques should you use? Which marketing technique you use will depend on your budget. You always want the biggest bang for your buck. In this article we are going to talk about 5 online marketing tips to help you grow your business. Starting from low to highest price.
5 Online Marketing Tips
- Craigslist.org: Yes you can use craigslist to buy and sell all kinds of things, but you can also sell yourself or your products not just what is in the garage. The advantage is that it can be very targeted to a geographically area and FREE! The downside is you will have to dedicate time each day to make use your ad is at or near the top of the list. It is a good place to test out headlines and ad copy
- Classified Ads: Just like your newspaper – there are classified ads on the internet. You can sign-up for free but that will not get you noticed very well against all the other ads that are on the same webpage. You will want to ad on to your account to get the ad featured and highlighted so it gets noticed. This is a tough place to advertise because of amount of ads. It will help you hone your skills a copywriter.
- Email marketing: You can rent email lists from various companies and send their list an email that can be addressed to the recipient. You can target the list by geographically area and other demographics. Success does depend greatly on how your headline gets the person to open the email. There are three tiers of email marketers. Tier 3 is the lowest and will cost the least while Tier 1 is top of the price range but has more focused lists.
- Banner Ads: These are the ads you see on other blogs and websites on the right hand side of the web browser. You pay each type the ad is clicked. There are advertisers that have web sites that will host your ad or you could have your own ads on your blog site. You need to have a banner made into the format that the advertiser will accept. Try Elance.com for help with the artwork.
- PPC/PPV: Pay-Per-Click (PPC) or Pay-Per-View (PPV) is the grand daddy of all advertising. This includes Google Adwords but also Yahoo, Bing and many other sites. Google is just the largest. This is a tricker area for novice advertisers. Setting a campaign is relatively easy – it is the management that could kill you. You need to monitor your keywords, cost-per-click, type of ad copy and what is converting. Google actually penalizes you if you do not have copy for your ad and how it relates to your website. It all comes back to keywords – but that is for another time. For now realize that if you go this route – easily the most effective when done right – you will need to more involved in the roll out and management.
Summing Up Online Marketing Tips
By no means an exhaustive list of options but it does summarizes the most popular online marketing. Set a budget and work as many as you can. Always keep track of each ad so you can see how well it converts. Marketing is always testing to improve the click rate and conversion of each ad. Change little detail each time to test it again. Once you have an ad that works, put the metal to the pedal and get advertising. Using all 5 of these online marketing tips together, effectively, will grow your business.
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